Make Your Mark with Your Own Career Brand
When the going gets tough, the tough get…creative. With over 11 million people in the country now out of work and the unemployment rate up to over 9%, competition in the job market is getting hotter than ever.
Gone are the days when waiting for job advertisements to come up or visiting your local employment agency were enough. Jobseekers these days are having to be proactive in their campaign, and more than ever they are having to make sure that they stand out from the competition – or eliminate it altogether.
So, what is the answer? Does a guy or a gal have to don a clown costume or run amok with a pitchfork to get noticed these days? In short, no. There is an easier, and a more legal way, and it is called branding.
Branding is a marketing term which is all about deliberately and consciously creating an image that ‘customers’ can form an emotional attachment to. It is what gives them that warm, fuzzy feeling when they think about a particular product or service or company, and when it comes to the moment of choice, it is what ‘pre-sells’ one commodity over another. In the same way that BMW conjures up images of sleek style and remarkable performance, branding makes your name synonymous with the job that you want and the skills and qualities that a prospective employer needs.
Make no mistake, you have a brand image already, whether you realize it or not – it just might not be one that you are comfortable with. Put yourself in a prospective employer’s shoes – but do it honestly. What would you think of you? Do you see a guy who always does a good job and does it on time, or someone with a ‘can’t do’ attitude who is lacking in motivation? If it is the latter, then maybe now is the time to re-invent yourself.
