Redessociales

Michael Gerber wrote a very popular book entitled The E-Myth Revisited about the myths of entrepreneurship. He explained that entrepreneurs must have three skills to win. Gerber claimed that entrepreneurs must possess and execute the technical, the managerial, and the visionary skills to succeed as an entrepreneur by creating a successful business.

I believe that Gerber was only partially correct. He leaves readers with the impression that the entrepreneur (alone) must consistently possess and exercise all three of these skills for the business to succeed, and for the entrepreneur to win. I believe that the key distinction is that the three skills represent the three FUNCTIONS of the business that must be completed for the business to succeed. I believe that the entrepreneur does not have to perform all three functions personally. In fact, I am convinced that the business and the entrepreneur will be more successful if the entrepreneur DOES NOT personally perform all three functions.

A business is like a chain. It is only as successful as the weakest link in the chain. The three links to any business chain are the technical function, the management function and the visionary function. The success of a business will rarely exceed the level of poorest execution of the three functions. For example, if the entrepreneur performs the technical and visionary functions at an excellent level, but performs the management function at a poor level, the business success will rarely rise above the poor management level. Therein lies the dilemma. The business is limited to the lowest level at which these three functions are performed. Yet, it is extremely unlikely that any one person, in this case the lone entrepreneur, can exercise all three functions to a high enough level at one time to generate the expected business success. Hence, businesses where the entrepreneur must personally exercise all three functions will rarely succeed. Let’s look further at each of the business functions to learn why this is true.