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TwitterOccasionally I read some really compelling information regarding business strategies and I’d like to share with you a concept in the power of targeted marketing that has really caught my attention. The idea in this concept is for a person to focus his/her marketing efforts toward a specific audience who holds an interest in the very product/service being sold. When marketing strategies of this nature are applied, the results are exceedingly more beneficial than when a more generally targeted strategy is used. For example, if marketing to a general audience who holds interests in a wide range of products/services as apposed to a targeted, specific product/service, the results in sales generated from this effort would be greatly diminished compared to the results in sales realized through focusing on a concentrated interest among an audience. The reason for this is because within an audience of people with a large range of interests only a few of the people will find interest in the product/service offered to them. Conversely, when marketing to an audience of people who all hold the same interest in the product/service being offered, every single person in your audience is much more apt to respond to the marketing efforts. This concept can be likened to a ship at sea that is focused on a specific destination (or target.) If the ship maintains it’s aim toward the specific target, the ship will effectively reach its target because of the concentrated effort. However, if the ship is aimed in a wide range of directions, the ship’s target will in effect be missed and there will be a great deal of effort and energy wasted as the ship meanders here and there. Targeting a specific audience with a specific interest enables you to avoid wasted marketing efforts, time and money. And this is the true power that is found in targeted marketing.
Posts Tagged ‘Business’
How Can an Advertising Service Help Your Business?
January 2nd, 2010 
admin Advertising is one of the most important ways for a business to attract new customers and raise a brand image. Large businesses tend to have in-house advertising departments which cope with creating new advertising campaigns and putting them out to the public. Smaller businesses often don’t have this luxury and then it can be difficult to successfully create a good advertising campaign. Any business that is looking to advertise their products or services but doesn’t have the advertising know-how should consider using an advertising service.
In advertising service is a company which will create and execute advertising campaigns on behalf of other businesses. This means that the business will have a team of professionals working to create advertising that will get them to maximum amount of media coverage to increase customers and profits. There are various ways in which advertising service can help your business, and here are a few of those ways:
· An advertising service made do market research on behalf of your business so that their advertising campaigns are well targeted.
· Speak with the business owner and create a marketing campaign plan which will cover all aspects of the marketing including way marketing will take place and the frequency of adverts and other forms of advertising.
Black Women Entrepreneurs : the 7 Traits to an Exceptional & Successful Business
August 21st, 2009 admin How often have you either referred to or considered the expression, “Success is a journey and not a Destination?” Probably many times, yet often being in a hurry to get there, we forget that success is not an end unto itself, but is instead an ongoing process.
Though some people seem to have the Midas touch and easily turn everything to gold, most of us have to give our endeavors lots of time, effort and the sweat of our brow before seeing things come to fruition. The simple truth is that the majority of us are simply not born leaders, but become leaders by who we are and the actions we take. Consequently, whether or not you’re an established entrepreneur or just starting out on your journey, there are particular traits you’ll usually find operating within the exceptional women entrepreneur. In fact there are 7 particular traits you’ll generally discover deeply embedded within the exceptional and successful businesswoman.
If you’ve already taken the plunge as an entrepreneur, you know that it takes a great deal of planning, development and strategic marketing to succeed. At any given time, there are changes to be considered and new directions to examine. In which case, whether you’re the CEO, CFO, Chief Marketer or Chief Solutions Officer of your company, your journey to success is probably full of trials and tribulations.
Posted in Business 
Tags: Black, Business, Entrepreneurs, Exceptional, Successful, Traits, Women 
No Comments »Shatter The Blocks To Your Business Progress, Productivity & Profit.
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