Is Direct Mail Still Worth Investing On?
Everybody these days has an email address. It’s no longer even a question of if somebody has one, but rather, how many they have. From this common truth, it can be said that most people from the young- to the mid-age bracket can be reached electronically. For people in the marketing industry, we then start thinking, with email technology so popular, one of the best ways to tap into new clients and get the word out is through email marketing, right?
Let’s step back a minute and see what come alongside email marketing: direct mail or postcard marketing campaigns. So what about direct mail and the usage of postcards for marketing? Is it simply an old-fashioned method that has, over time, acquired marketing impotence? On that note, I dare to disagree.
